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In the ever-growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. As the largest European online retailer in the beauty sector, Notino has been a leader in the industry for 20 years. The company began its journey in 2004 in the Czech Republic and has since become one of the strongest players in beauty and health e-commerce.
In the ever-growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. As the largest European online retailer in the beauty sector, Notino has been a leader in the industry for 20 years.
With the rise of new campaign formats, some advertisers are moving away from Search campaigns. Notino put it to the test: A mix of classic Google Ads campaigns (PLA, PMAX and Search) versus advanced, segmented.
In the ever-growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. As the largest European online retailer in the beauty sector, Notino has been a leader in the industry for 20 years. The company began its journey in 2004 in the Czech Republic and has since become one of the strongest players in beauty and health e-commerce.
Notino offers its customers a wide selection of up to 100,000 products from more than 2,700 global and local brands at the best prices. It is not only successful online in 27 countries but also operates 26 brick-and-mortar stores across 7 countries.
Recently, Notino was successfully ranked among the top ten on the prestigious TOP 500 Cross-Border Retail Europe list. The largest European retailer of beauty and health products continues to expand into new European markets and improve its services. This is reflected in its four logistics centers and warehouses located in Romania, the Czech Republic, and more recently in Italy and Poland. This expansion enables Notino to deliver goods faster to customers across Europe and better respond to increasing demand.
With the rise of new automated formats like Performance Max and Shopping, some advertisers have started questioning the value of traditional Search campaigns. Notino wasn’t convinced that these formats alone could deliver the scale and control needed to support long-term business growth.
To find out, they launched a test: a classic mix of Google Ads campaigns (Shopping, Performance Max, and Search with smart bidding) versus more advanced and segmented Search structure powered by Dotidot. The goal was clear: to determine whether Google’s campaigns are enough or if tailored Search campaigns still play a critical role in driving scalable performance.
Notino’s digital team has built an advanced campaign structure that features brands, product types, collections, and various combinations of these to generate both product and category-level campaigns. Keywords are generated dynamically, ensuring every new product and category is instantly covered. Their ads include dynamic variables and ad customizers for maximum personalization, along with promotional content to support seasonal sales.
In the ever-growing world of e-commerce, Notino brings beauty and health to millions of people across Europe. As the largest European online retailer in the beauty sector, Notino has been a leader in the industry for 20 years.
